Lord Noel On The Illusion Of Choice

What ho! Pepys...

We all seem to love going shopping to indulge in a spot of 'Retail Therapy'. 

And the great thing is that there's so much out there to chose from...

or is there?

The picture above shows how pretty much all of the market today 

is controlled by only ten major companies who are big enough and powerful enough to make sure that we are all protected from other, less powerful rogue businesses.

It shows which businesses are connected and why, for instance you won't be buying a Coke at a TacoBell.

At least now you know you have a choice.

Tallyho!

Best Wishes - Lord Noel